MobiWire

MobiWire is a top 5 original design manufacturer, valued at over $1B. It designs and builds phones, payment terminals, automotive displays and IoT devices for other brands, and ships 36 million devices a year to 90+ countries.

The hardware was world class, but the website was not. It opened on a stock phone render and an all-caps question, then sketches, a history timeline and a grid of values. No proof, no products in context and no clear way to start a project.

It started on 31 March 2026 with a two hour kick-off interview with Hector, who leads MobiWire in the US, followed by the NDA and contracting. That interview set the map: who the buyers are, what each of them needs to see, and in which order. The site, the brand and every asset after it were built on it.

Then we looked at MobiWire next to its competitors and found the same thing everywhere: the whole category neglects its websites. Little thought for conversion, nothing that looks high end. For a buyer comparing manufacturers, the website is part of the evaluation, and that was the opening: be the one ODM whose site looks as good as its hardware.

We built the US site first, so the US team had something real to show the rest of the company. It worked: China joined, then the European team in France, from product line management to sales, marketing, design and IT. One of the European calls had the CEO of the entire group in the room. Their verdict on the US site: “a great job, not that much to change to make it ours”.

Europe was about to become MobiWire’s main market and the landing page of mobiwire.com, so we migrated the locales and made the European site the primary one. The US and Chinese sites now inherit every change from it. The whole site went live on mobiwire.com on 29 September 2026.

We kept the logo close to what it was. It sits on devices, packaging, factory signs and partner pages around the world, and a new mark would have meant replacing every one of them.

What changed is everything around it. We wrapped the logo in a new style guide and design system: a lime and deep green palette, a technical type system, a grid and the components the website and every asset are built from.

One line says what MobiWire is and who it is for, with a lime highlight on the part buyers search for. The proof sits right under it: 36 million devices shipped in 2025, 1,500+ engineers, FDA, FCC and CE, and a call to talk to a specialist.

The numbers a hardware buyer checks before anything else, in one band: under 1% device failure, over 96% on time delivery, and the clients who already ship MobiWire devices.

Finding a manufacturing partner is hard, and the section says so. Four common fears, each answered in two lines: too many parties, IP risk, opaque pricing and support in the wrong time zone.

What MobiWire brings, then who it serves and what it builds: quality numbers and the automated factory, the high-compliance industries with their certifications, a product showcase, and every layer of the stack built in house.

A hardware program is long and unfamiliar to most buyers. Eight steps from the first call to mass production, each with what happens and how long it takes, so the first meeting starts from a shared picture. Global locations follow, with a local team in each region.

The questions a buyer would otherwise save for the first call: ODM versus JDM, lead times, minimum order quantities, certifications, IP and whether MobiWire works with startups.

MobiWire sells in the US, Europe and China, with different products, clients and news in each. Every region has its own site, /us, /eu and /cn, and the regional team publishes to it themselves.

The Chinese site is a complete machine translation of the whole site, every page and CMS item. The European site is the primary locale: a change made there flows to the US and Chinese sites, while each region can still change its own copy, contacts and forms. Shared pieces such as logos update everywhere at once. Products, industries, service models and support files are CMS collections, so the marketing team adds and edits them in Webflow without a developer. Once the support page template was in place, their own estimate was that two people could make the updates in less than a day.

The old site had a contact address and nothing else. The new one brings leads in two ways it never had.

A contact page with a person on it. Matthieu from Customer Success introduces himself and promises a reply in under 24 hours. Client logos, a quote from a robotics startup CEO and the numbers that matter sit beside the form, and the form asks for industry and preferred project team, so each request lands with the right people.

A template anyone can download. The product planning template is the same document MobiWire’s engineers use to scope programmes with customers like Vodafone, Datalogic and JCB. A buyer leaves their name, company and role, gets the file, fills it in at their own pace and sends it back for a full technical and commercial proposal. The lead arrives with the project already scoped.

The identity carries through everything the sales team hands over or wears: the company introduction deck, the product planning template buyers download, and the team’s merch.